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Data Protection & Privacy

Privacy policy

1) Information on the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we would like to inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website in terms of the Data Protection Basic Regulation (DSGVO) is MSOfficehandel UG (haftungsbeschränkt), Jahnstr. 1, 31162 Bad Salzdetfurth, Germany, Tel.: +49 5064 6924942, E-Mail: [email protected] The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential contents (e.g. orders or inquiries to the responsible person), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called "server log files"). When you call up our website, we collect the following data, which are technically necessary for us to display the website:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the site
  • Used Browser
  • Operating system in use
  • IP address used (if necessary: in anonymised form)

The processing is carried out in accordance with Art. 6 para. 1 letter f DSGVO on the basis of our justified interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3) Content Delivery Network

Cloudflare
On our website we use a so-called Content Delivery Network ("CDN") of the technology service provider Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA ("Cloudflare"). A Content Delivery Network is an online service that is used to deliver large media files (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. The use of Cloudflare's Content Delivery Network helps us to optimize the loading speed of our website.
The processing takes place in accordance with art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in a secure and efficient provision, as well as improvement of the stability and functionality of our website.
Cloudflare with its headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees the compliance with the data protection level applicable in the EU.
Further information can be found in Cloudflare's privacy policy at: https://www.cloudflare.com/privacypolicy/


4) Cookies

In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognise your browser the next time you visit us (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data are also processed by individual cookies used by us, processing is carried out in accordance with Art. 6 Para. 1 letter b DSGVO either for the execution of the contract, in accordance with Art. 6 Para. 1 letter a DSGVO in the case of a granted consent or in accordance with Art. 6 Para. 1 letter f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=delrm=en Safari:
https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that the functionality of our website may be limited if cookies are not accepted.

5) Contact us

Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DSGVO. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your request. This is the case if it can be deduced from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

In accordance with Art. 6 Para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide us with this information for the purpose of executing a contract or opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above mentioned address of the person responsible. We store and use the data you provide us with to process the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further use of data was reserved by us.

7) Use of your data for direct advertising

Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will send you regular information about our offers. Your e-mail address is the only mandatory information for sending the newsletter. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you agree to receive newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 letter a DSGVO. When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising in the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned above. After you have cancelled your subscription, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 To process your order, we work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the framework of the contract processing, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the assigned credit institute within the scope of the payment processing, as far as this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b DSGVO.

8.2 Use of special service providers for order processing and handling

- Amazon Fulfillment (FBA)
The order is processed via the service provider "Amazon" (Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg) within the framework of "Shipping by Amazon" (= Fulfillment by Amazon). Your personal data is passed on to Amazon exclusively for the purpose of processing your online order. The data is passed on in accordance with Art. 6 para. 1 lit. b DSGVO and only to the extent necessary for order processing. Details on Amazon's data protection and its data protection declaration can be viewed under the following link: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8odeId=3312401 -
DHL Fulfillment The
order is processed by the service provider DHL Home Delivery GmbH, Sträßchensweg 10, 53113 Bonn within the framework of "Shipping by DHL Fulfillment".
Your personal data will be passed on to DHL Fulfillment exclusively for the purpose of processing the online order in accordance with Article 6 Paragraph 1 lit. b DSGVO.


8.3 Use of payment service providers (payment services)

- Amazon Pay
If you select the payment method "Amazon Pay", the payment processing is carried out via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter referred to as "Amazon Payments"), to whom we pass on the information you provided during the ordering process, together with the information about your order, in accordance with Art. 6 para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this purpose. You can obtain further information about the data protection provisions of Amazon Payments at the following Internet address: https://pay.amazon.com/de/help/201751600
- Apple Pay
If you decide to use the "Apple Pay" payment method of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing is effected via the "Apple Pay" function of your terminal device operated with iOS, watchOS or macOS by debiting a payment card deposited with "Apple Pay".

Apple Pay uses security features built into the hardware and software of your device to protect your transactions. In order to authorise a payment, it is therefore necessary to enter a code previously defined by you and to verify it using the "Face ID" or "Touch ID" function of your terminal.
For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for payment processing. The encryption ensures that only the website from which the purchase was made can access the payment data. Once the payment has been made, Apple will send your device account number and a transaction-specific dynamic security code to the originating website to confirm payment.
If personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b DSGVO.
Apple stores anonymised transaction data, including the approximate amount of the purchase, the approximate date and time and whether the transaction was completed successfully. Anonymisation completely excludes any personal reference. Apple uses the anonymised data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on iPhone or the Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate through an encrypted channel on Apple's servers. Apple does not process or store this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone preferences. Go to "Wallet & Apple Pay" and disable "Allow payments on Mac".
For more information about Apple Pay privacy, please visit the following web address: https://support.apple.com/de-de/HT203027
- Klarna
If you choose Klarna payment service, payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable the payment to be processed, your personal data (name, surname, street, house number, postcode, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, item, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly agreed to this in accordance with Art. 6 para. 1 lit. a DSGVO during the ordering process. To which credit agencies your data may be forwarded in this context, you can see here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit information may contain probability values (so-called score values).

If score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained on the statistical probability of payment default to make a balanced decision on the establishment, execution or termination of the contractual relationship.
You may withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still process your personal data if this is necessary to process your payment in accordance with the contract.
Your personal data will be treated in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects domiciled in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects domiciled in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

- Mollie
If you opt for a payment method from the payment service provider Mollie, the payment processing is carried out via the payment service provider Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands, to whom we pass on the information you provide during the ordering process, together with the information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Mollie and only to the extent necessary for this purpose.
- PayPal
In the case of payment via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal") within the framework of the payment processing. The data will be passed on in accordance with Art. 6 para. 1 lit. b DSGVO and only to the extent necessary for the processing of payments.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal. For this purpose, your payment data may be passed on to credit agencies pursuant to Art. 6 para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit assessment with regard to the statistical probability of non-payment to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. For further information on data protection, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
You can object to this processing of your data at any time by sending a message to PayPal.

However, PayPal may still be entitled to process your personal data if this is necessary to process your payment in accordance with the contract.
- IMMEDIATELY
If you select the payment method "IMMEDIATELY", the payment processing is carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "IMMEDIATELY"), to whom we pass on your information provided during the ordering process together with the information about your order in accordance with Art. 6 Para. 1 lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The passing on of your data takes place exclusively for the purpose of the payment processing with the payment service provider IMMEDIATELY and only to the extent that it is necessary for this. At the following internet address you will find more information about the data protection regulations of SOFORT: https://www.klarna.com/sofort/datenschutz.

8.4 Performance of credit checks

- General debtor and collection service
If we make advance payments (e.g. delivery on account), we reserve the right to carry out a credit assessment based on mathematical-statistical procedures in order to safeguard our legitimate interest in determining the solvency of our customers. We transmit the personal data necessary for a credit assessment to the following service provider in accordance with Art. 6 Para. 1 letter f DSGVO:
Allgemeiner Debitoren- und Inkassodienst GmbH
Eduard-Pestel-Str. 7
49080 Osnabrück
The credit assessment may contain probability values (so-called score values).

If score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. We use the result of the credit assessment with regard to the statistical probability of payment default for the purpose of deciding on the establishment, execution or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary to process payments in accordance with the contract.

9) Online marketing

9.1 billiger.de Sales Tracking

This website uses billiger.de Sales Tracking, a tracking technology of solute.de GmbH, Zeppelinstraße 15, D-76185 Karlsruhe, Germany, to track and evaluate certain user actions that were carried out after being forwarded by billiger.de on our website.

For this purpose, a JavaScript-based tracking pixel is implemented in our order confirmation pages that can track user actions as a one-pixel file through interaction with billiger.de.
The tracking pixel establishes a connection between a user's click on an ad (touch point) on billiger.de and a completed order on our website. When an order is completed, your browser sends an HTTP request to the billiger.de server via the pixel, which transfers certain information.

This information includes the IP address of the end device (this IP address is anonymised by billiger.de before being saved), HTTP headers (data package with various technical information automatically transmitted by your browser) and the time of the request. In addition, the order number and the shopping cart value of your order are also transmitted and stored by billiger.de. This information is only recorded and transmitted to and stored by billiger.de if an order has actually been placed after billiger.de forwards it to our website.
Insofar as the transmission of this information to billiger.de includes personal user data, this is done in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical evaluation of the success of product ads on billiger.de and the purchasing behavior of users, and thus serves to optimize our online offering.

If you do not wish the described information to be sent to billiger.de in the future, you can only prevent this by deactivating the execution of JavaScript in your browser. Alternatively, you can also prevent the execution of Java-Script code by installing a Java-Script blocker (e.g. https://noscript.net/ or https://www.ghostery.com). In this case, however, it is very likely that you will not be able to use all functions of the website to their full extent.
Insofar as legally required, we have obtained your consent for the above-mentioned processing of your data in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the procedure described above for making an objection.

9.2 Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to advertise our attractive offers on external websites with the help of advertising material (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In this way, we pursue the aim of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad ad displayed by Google. Cookies are small text files that are stored on your end device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot be tracked across the sites of Google Ads customers. The information collected through the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you don't want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie on your web browser under the keyword "User Preferences. You will then not be included in the conversion tracking statistics. We use Google Ads because of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f DSGVO. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can obtain further information about Google's data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by making the appropriate setting in your browser software to prevent them or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies.

To the extent required by law, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the procedure described above for making an objection.

9.3 idealo Performance Tracking

We use a tracking technology from Ingenious Technologies AG, Französische Straße 48, 10117 Berlin, Germany, to establish a connection between a user click on an advertising medium or the display of an advertising medium (touch point) and an action taken by you (e.g. a purchase in an online shop or newsletter registration). At each Touch-Point, your browser sends an HTTP request to the Ingenious server, which transmits certain information.

This information includes the URL of the website on which the advertising material is placed (referrer URL), the browser identification (user agent) of the terminal device (including information on the device type and operating system), the IP address of the terminal device (this IP address is anonymised by Ingenious prior to storage), HTTP headers (data package with various technical information automatically transmitted by your browser), the time of the request and, if previously stored on the terminal device, the cookie with all its contents.

A cookie is a small data package that is exchanged between your browser and the server. Information relevant to the Web application can be stored and transferred in this data package, for example, the contents of a virtual shopping basket.

The tracking technology stores cookies on your end device for the documentation of actions. Information about the last touch points is stored in the cookie (i.e. when a particular advertising medium was displayed or clicked on by an end device). The cookie also contains a cookie ID generated by Ingenious. For this cookie ID, Ingenious stores the data about the touch points and information about your actions. The saved touch points can be combined to form a sequence chain (user journey) if necessary.

In the case of an action request, the order number and the shopping cart value of your order are usually also transmitted and stored by Ingenious. In addition, the following values can be transmitted and stored: Your customer number, new customer characteristic, your age and sex as well as the information you provided in a customer survey.

The information transmitted to Ingenious and the cookies serve the sole purpose of correctly allocating the success of an advertising medium and the corresponding billing and are justified with our legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO.

If you do not wish cookies to be stored in your browser, you can do so by changing the appropriate browser settings. You can deactivate the storage of cookies in your respective browser under Tools/Internet Options, restrict it to certain websites or set your browser to notify you as soon as a cookie is sent. Please note, however, that in this case you must reckon with a restricted display of the online offers and a restricted user guidance. You can also delete cookies at any time. In this case, the information stored in them will be removed from your end device.

The collection and processing of tracking data can also be deactivated by accessing the tracking opt-out page named below:

https://marketing.net.idealo-partner.com/ts/i5040718/tsv?settrackingoptout

When the tracking opt-out page is called, a special cookie is written, which deactivates tracking in the current web browser of the end device. However, tracking is reactivated as soon as you delete the tracking opt-out cookie.

We will tell you below which cookies are used by our tracking technology:

The cookie with the name "tsv" is written when an advertising medium is displayed. This cookie contains a cookie ID as well as a list with the data on the last view - touch points, consisting of time, referrer URL and ad media code (unique identification of an ad media, which contains information on the distribution channel, publisher, website of the publisher and ad media).

The cookie named "tsc" is written when an ad media is clicked. This cookie contains a cookie ID, a list with the data about the last click - touch points, consisting of time, referrer URL, ID of the page in the customer's shop system and Admedia Code (unique identification of an ad media, which contains information about the distribution channel, publisher, website of the publisher and ad media).

The cookie named "trackingoptout" is written when the opt-out link is clicked to disable tracking for the current web browser on that device.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

9.4 Use of affiliate programs

- ADCELL Partner Program (Firstlead GmbH)
We participate in the "ADCELL" partner program of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin (hereinafter referred to as "ADCELL"). As part of its services, ADCELL stores cookies on users' end devices for the documentation of transactions (e.g. "sales leads") when a visitor clicks on an advertisement with the partner link. These cookies serve the sole purpose of correctly allocating the success of an advertising medium and the corresponding billing within the network. ADCELL also uses so-called tracking pixels. These enable information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats is transferred to an ADCELL server and stored there. Among other things, ADCELL can recognize that the partner link on this website has been clicked. ADCELL may, under certain circumstances, pass on this (anonymised) information to contractual partners, but data such as the IP address will not be merged with other stored data.
If the information also contains personal data, the described processing is carried out on the basis of our justified financial interest in the processing of commission payments with ADCELL in accordance with article 6 paragraph 1 letter f DSGVO.
If you wish to block the evaluation of user behaviour via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not agree to the processing of your data as described above, you have the option of deactivating the data processing at www.adcell.de/datenschutz.
Insofar as legally required, we have obtained your consent to the above processing of your data in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.
- AWIN Performance Advertising Network
We participate in the Performance Advertising Network of AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter "AWIN").

As part of its tracking services, AWIN stores cookies on end devices of users who visit or use websites or other online offers of its customers (e.g. registering a newsletter subscription or placing an online order) in order to document transactions (e.g. "sales leads"). These cookies are used solely for the purpose of correctly allocating the success of an advertising medium and the corresponding billing within its network.
A cookie only contains information about when a particular advertising medium was clicked on by an end device. AWIN Tracking cookies contain an individual numerical sequence which cannot be assigned to the individual user and which documents the partner program of an advertiser, the publisher, the time of the user's action (click or view). AWIN also collects information about the terminal device from which a transaction is carried out, e.g. the operating system and the calling browser. If the information also contains personal data, the described processing is carried out on the basis of our justified financial interest in the processing of commission payments with AWIN in accordance with Art. 6 para. 1 lit. f DSGVO.
If you do not wish cookies to be stored in your browser, you can do so by changing the appropriate browser settings. You can deactivate the storage of cookies in your respective browser under Tools/Internet options, restrict it to certain websites or set your browser to notify you as soon as a cookie is sent. Please note, however, that in this case you must reckon with a restricted display of the online offers and a restricted user guidance. You can also delete cookies at any time. In this case, the information stored in them will be removed from your end device.
For further information on data use by AWIN, please refer to the company's data protection declaration: https://www.awin.com/de/rechtliches
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO.

You may revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

10) Web analysis services

Google (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there, and may also be transferred to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes any direct personal reference. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a server of Google LLC.in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our justified interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the framework of Google (Universal) Analytics is not combined with other Google data.
You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie which will prevent the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain.

If you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=del=de
. In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

A current certificate can be viewed here: https://www.privacyshield.gov/list
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO.

You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

11) Retargeting/ remarketing/ recommendation advertising

Bing Ads (Microsoft Corporation) Universal Event Tracking
This site uses Universal Event Tracking from Microsoft's "Bing Ads" conversion tracking technology (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
To use Universal Event Tracking, a tag is placed on each page of our site that interacts with the conversion cookie set by Microsoft Bing Ads. This interaction makes it possible to track user behavior on our website and sends the information collected to Microsoft Bing Ads. The purpose of this is to enable us to statistically track and analyze certain predefined targets, such as purchases or leads, in order to better target and target the direction and content of our offerings. At no time do the tags serve to personally identify users.
Insofar as the transmission of information on user behaviour to Microsoft Bing Ads includes personal user data, this is done in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical evaluation of the success of product ads in Microsoft Bing Ads and the purchasing behaviour of users, and thus serves to optimise our online offering.
The Microsoft Corporation with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
If you do not wish to participate in the tracking, you can object to this by deactivating the cookie of the Bing Ads Conversion Tracking via your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the EU consumer opt-out page http://www.youronlinechoices.com/de/praferenzmanagement/ to
check whether Microsoft advertising cookies are set in your browser and disable them.


You can find more information about the Microsoft Bing Ads privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement To
the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO.

You can revoke your given consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing. We hereby advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.
Any further data processing will only take place if you have agreed with Google that your internet and app browsing history will be linked by Google to your Google Account and that information from your Google Account will be used to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your information along with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at https://www.google.com/settings/ads/onweb/.
Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn more about setting cookies and to adjust your settings.

Finally, you can set your browser to notify you when you receive a cookie and decide whether to accept it or not, or to refuse to accept cookies in certain circumstances or generally. If cookies are not accepted, the functionality of our website may be limited.
In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the data protection regulations regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
To the extent required by law, we have obtained your consent to the above-mentioned processing of your data in accordance with Art. 6 Para. 1 lit. a DSGVO.
You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

12) Using a live chat system

Zendesk (formerly Zopim)
This website uses technology from Zendesk Inc, 1019 Market St, San Francisco, USA (www.zendesk.com) to collect and store pseudonymous data for the purpose of web analytics and to operate the live chat system used to respond to live support requests. From this pseudonymised data, user profiles can be created under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's Internet browser. Among other things, the cookies enable the recognition of the Internet browser. If the information collected in this way contains a personal reference, it is processed in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our justified interest in effective customer service and the statistical analysis of user behaviour for optimisation purposes.
The data collected with Zendesk technologies will not be used to personally identify the visitor of this website and will not be combined with personal data about the bearer of the pseudonym without the separately given consent of the person concerned. In order to avoid the storage of Zendesk cookies, you can set your internet browser to prevent cookies from being stored on your computer in the future or to delete cookies already stored. However, disabling all cookies may mean that some functions on our website can no longer be executed. You can deactivate the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.
Zendesk Inc. with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.


13) Tools and others

Google reCAPTCHA

On this website we also use the reCAPTCHA feature of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is mainly used to distinguish whether an entry is made by a natural person or abusively by machine and automated processing. The service includes the sending of the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in establishing individual responsibility on the Internet and avoiding abuse and spam. In the course of using Google reCAPTCHA, personal data may also be transferred to the servers of Google LLC. in the USA.

In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information about Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

14) Rights of the person concerned

14.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, about which we inform you below:

  • Right of access in accordance with Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision making including profiling and, if applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under Art. 46 DPA when your data is transferred to third countries;
  • Right of rectification under Art. 16 DPA: You have the right to have incorrect data relating to you corrected without delay and/or to have your incomplete data stored by us completed;
  • Right to deletion in accordance with Art. 17 DSGVO: You have the right to request the deletion of your personal data if the requirements of Art. 17 para. 1 DSGVO are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to limit processing pursuant to Art. 18 DPA: You have the right to request the limitation of the processing of your personal data for as long as the accuracy of your data which you dispute is verified, if you refuse to delete your data on the grounds of unlawful processing and instead request the limitation of the processing of your data, if you require your data for the assertion, exercise or defence of legal claims, after we no longer require such data after the purpose has been achieved, or if you have lodged an objection on grounds of your particular situation, as long as it has not yet been established that our legitimate reasons outweigh the objection;
  • Right to information in accordance with Art. 19 DSGVO: If you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients.
  • Right to data transferability in accordance with Art. 20 DSGVO: You have the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party, insofar as this is technically feasible;
  • Right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke at any time with effect for the future any consent to the processing of data once granted. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation;
  • Right of appeal according to art. 77 DSGVO: If you believe that the processing of personal data relating to you is in breach of the DSGVO, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place where the alleged breach occurred.

14.2 RIGHT OF APPEAL

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if relevant - additionally by the respective legal retention period (e.g. retention periods under commercial and tax law).

When personal data are processed on the basis of express consent pursuant to Art. 6 para. 1 letter a DSGVO, these data are stored until the person concerned revokes his or her consent.

If there are legal retention periods for data which are processed within the framework of legal or similar obligations based on Art. 6 Para. 1 letter b DSGVO, these data are routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we have no justified interest in their further storage.

When personal data are processed on the basis of Art. 6 Para. 1 letter f DSGVO, these data are stored until the person concerned exercises his or her right to object in accordance with Art. 21 Para. 1 DSGVO, unless we can prove compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims.

When personal data are processed for the purpose of direct advertising on the basis of Art. 6 Para. 1 letter f DSGVO, these data are stored until the data subject exercises his or her right of objection under Art. 21 Para. 2 DSGVO.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted if they are no longer necessary for the purposes for which they were collected or otherwise processed.

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